From Seeing to Sharing
Content strategy, production and cultural programming for institutions that want Seoul's art scene to reach the world, and the world to find its way in.
Services
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For galleries, institutions, and cultural brands that want to reach Seoullista's international community of art and culture lovers. Features are selective: I only cover what I would recommend to my own audience.
Exhibition features and video tours
A place in the monthly "Art to See Now" guide
Art week and art fair coverage
Co-created content across Instagram, TikTok, YouTube
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For cultural institutions and projects, that need one coherent voice across their channels, especially for international audiences.
Editorial frameworks, content pillars and tone of voice
Monthly content calendars and content standards
Approval workflows that align curators, producers and partners
Multilingual planning in English, Korean and Spanish
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For exhibitions, biennales, and art fairs that need content made with curatorial care and an eye on the ground.
Pre-visit research and shoot planning
On-site filming and photography at exhibitions and events
Short-form video, carousels and captions, edited for each platform
Social media management through the full exhibition run
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For institutions in Europe and Latin America building ties with Korea, and for collectors and delegations who want to see Seoul's art scene from the inside.
Exhibitions, Talks, salons and cross-cultural exchanges in Seoul
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For institutions, universities and creative teams who want to build their own content practice.
"From Seeing to Sharing", a talk on content for the cultural sector, first given for #helloMMCA at MMCA Seoul.
Workshops on planning, on-site production and editing art content
Tailored sessions for museum and gallery teams
On Instagram
