Diana Martinez is a content strategist and cultural programmer based in Seoul. She helps museums, galleries, pavilions and cultural institutions connect international audiences with the Korean contemporary art scene, working across content strategy, digital presence, production, cultural programming and multilingual communication.

She began her career in radio, learning the foundations of producing content for broadcast and of knowing exactly who is listening. After studying Visual Arts at the National University of Asunción, she moved into design and built an independent practice as a brand designer and consultant, with a focus on cultural projects.

In 2018, she moved to Korea and enrolled at Sungkyunkwan University, where she completed an MA in Art Studies as a Korean Government Scholarship (NIIED) awardee. The degree placed her inside the contemporary art scene and gave her work its central question: how to bring global audiences closer to Korean art.

That question led to Small Art Talk, the independent editorial platform she founded in 2022 to cover contemporary art and cultural experiences in Seoul. Published across its website, Instagram, TikTok, and YouTube, and built around long-form articles, a newsletter, and recurring formats, its channels reached more than 500,000 views in 2025.

As a strategist, producer, and programmer, her work includes:

• Four years of content planning and production promoting MMCA exhibitions to global audiences

• Editorial framework, multilingual social content and video for the Italian Pavilion, 16th Gwangju Biennale

• Content collaboration with Frieze Seoul during Seoul Art Week

• Cultural content for the Seoul and Gwangju Tourism Organizations and the Hong Kong Art Promotion Office

• Curated art experiences in Seoul and Gwangju for collectors and visiting delegations

• Brand identity and voice systems for cultural projects and institutions

Working in Spanish, English, and Korean, she is now developing cultural programming, from exhibitions to exchanges, that connects institutions in Europe and Latin America with the Korean art world.

Diana works best on projects that bring art and audiences closer: museums, cultural projects and platforms seeking a clearer, more consistent digital presence for international visitors; galleries and art fairs preparing for Seoul's September season; national pavilions, cultural institutes and embassies presenting in Korea; and institutions abroad looking to build lasting relationships with Korean art. The projects that excite her most are content strategies and editorial frameworks built from the ground up, exhibition and biennale campaigns from announcement to closing, ongoing international social presence, and cross-cultural programmes in Seoul.

The New York Times and MMCA's magazine Hello, Museum, issue 16, featured her work and perspective on Seoul's art scene, and Paraguay's national daily ABC Color profiled her contribution connecting art and culture between Korea and Latin America,.

For projects, programmes and collaborations, get in touch through the contact page.